Friday, December 13, 2013

Chapter 7 - Business Marketing

Strategic Alliances



           Starbucks cooperates with many brands, such as Tazo Tea, Seattle's Best Coffee, Evolution Fresh,La Boulange, Teavana. The most recently cooperate brands are La Boulange and Teavana. La Boulange brings delicious, high quality pastries, together with Starbucks to creat a warm, inviting space where customers can gather with friends and family to share time, stories, great coffee and fantastic food.  Starbucks opened the first Teavana Fine Teas + Teavana Tea Bar at 1142 Madison Avenue (cross street: 85th Street), it is a modern tea bar with a wide range of unique hot brewed and iced teas, tea lattes and distinctive sparkling and tea fusion beverages.

Resellers

           Starbucks coffee company is reseller company which is more like retail business because they buy coffee beans from producers and make high quality of coffee drinks and mainly directly sell coffee drinks to final consumers.

Major Equipment


         In order to get high quality coffee drinks, Starbucks purchases very expensive espresso machines. They are custom-designed for Starbucks, it helps baristas grind and pour shots to the precise time required for the peak flavor.

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