Starbucks products are mostly consumer products, which means their product are bought to satisfy an customer's personal wants and needs.
Product line means a group of closely related product items. To Starbucks,they have several product lines: Coffees contain iced coffee, latte, frappucino, espresso and so on; Beverages like tazo tea, juices,milk; food include muffin, croissant, sandwich, salad; equipment like french press, coffee grinder, espresso machine, coffee machine and so on.
Brand loyalty
Brand loyalty is a consistent preference for one brand over all others. For me, and maybe for many other customers, Starbucks not only provide high quality coffee drinks, but also provide their customers a comfortable and relax place to stay, people enjoy coffees and environments that Starbucks provide, they get used to come to Starbucks frequently, then become Starbucks loyal customers who prefer go to Starbucks than other coffee houses. In addition, one of the important element of the reason I have brand loyalty for Starbucks is there are Starbucks stores near my school and my home. It is very easy to find a Starbucks store on the street, so it is very convenient.
Starbucks trademark
Starbucks trade mark is a green roundness with a two-tailed mermaid, or which was called a siren, a mythical creature whose stories tell of luring fisherman through song. Before 2011, there are also "Starbucks coffee" brand logo on it, but as Starbucks is well known by people, and with the meaning of expanding to other areas not only coffee drinks, Starbucks take off the logo of "Starbucks coffee"
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