Starbucks website
Starbucks have their website to introduce their coffee drinks and other products. The website also provides news, contact, and their company information. Customers can login their Starbucks accounts and manage their Starbucks card. Also, there has an online store section, customers can buy Starbucks products online at home.
Sampling
Starbucks gives out samples sometimes. People can get samples for free and try if they like that kind of drink. In this way, customers be familiar with their coffees or new drinks, if they like the drink after they tasted the sample, they may purchase from the Starbucks store. It is also good for Starbucks to discover potential customers.
Sales promotion
Starbucks always have some sales promotion. Usually there are 'happy hours' and 'holiday promotion' in Starbucks retail store. It is during certain days, from 2pm-5pm, or from 3pm-5pm,the specific coffee drinks are half prices or buy one get one free. There's also another sales promotion which is called 'Treat Receipt': During certain days, if you purchase drinks before 2pm, get any grande size drinks for $2 dollars after 2pm. Also there are some sales promotion only for their registered customers. They will send you a code with a expire date that you can use to get discount at a specific drinks or sandwiches. They will inform their customer these sales promotion by email, or by the Starbucks mobile app.
Product Placement
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TV commercials are not very effective, because most people open their television for news, dramas, movies and so on. But nobody will open television for just watching TV commercials. It is more interest and rememberable if products appears in movies, TV series. Starbucks also have Product placement in movies and Tv series. The most recently one I saw was in '2 Broke Girls', Max and Caroline hold Starbucks drinks.

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